Bentoree Mi Tarik Kari Emas: Golden curry, a bowl of Lamian Noodles

Brand and product: when “pull” noodles meet fast food
“Mi Tarik” means “Lamian Noodles” in Malay, and the name itself points out the core feature of the product – the taste of noodles with Jindao elastic teeth. Different from traditional instant noodles, Mi Tarik is committed to restoring the texture of hand-made Lamian Noodles, and strives to find a balance between convenience and authentic flavor.
The Bentoree brand belongs to Bento Food Industries Sdn Bhd, a Malaysian food manufacturer founded in 2015, specializing in the production of ready to eat meals (RTE) and ready to drink beverages (RTD). The brand emphasizes the use of natural ingredients, and the product does not contain preservatives or artificial colors. It has obtained JAKIM Halal certification and ISO 22000:2005 food safety management system certification.

Kari Emas: The Flavor Code of Golden Soup Curry
Kari Emas “means” golden curry “, and this name vividly depicts its rich golden soup base. Although there is no detailed description of this particular taste in the public materials, from the brand’s positioning of the Mi Tarik series, it focuses on “spicy soup base”, trying to restore the mellow and layered soup head similar to Lamian Noodles. Based on the name “Golden Soup Curry”, it can be inferred that this product has a unique compound spice aroma of curry, with a moderate spiciness, and an overall rich and appetizing flavor.

Eating method: Simple and fast, restore flavor
Bentoree Mi Tarik’s cooking style also continues the brand’s concept of convenience. According to the instructions of other Mi Tarik products under the brand, its cooking method is very simple:
Boil noodles in boiling water until soft.
Pairing: After draining, you can pair it with your favorite soup base or dry it out, then drizzle with accompanying chili oil and other seasonings for a better flavor.

Market positioning: Halal certification, moving towards internationalization
Bentoree’s Mi Tarik series is not only based in the Malaysian domestic market, but also actively participates in international exhibitions. For example, this series of products was exhibited at MIHAS 2024 (Malaysia International Halal Exhibition), which reflects the brand’s determination to expand its global market. Its Halal certification also gives it a natural advantage in markets where Muslim consumers make up the majority.